jeff lagges | founding partner | ceo

• Jeff is an innovative senior executive with a passion for strategic planning, product development, and organizational execution.  His experience is in running technology companies in the automotive industry.  With complete operational oversight these companies were global with greater than 500 employees in the U.S, Canada, Mexico, Europe, and India. 
• He is guided by a few key principals; setting strategy based on market differentiation. Relentlessly focusing on user/customer workflow and developing products and solutions that exceed expectations. Ongoing people/human capital development and organizational accountability, setting baselines and expectations. His balanced approach on creativity and disciplined financial practices have helped guide these organizations to continuous growth throughout his tenures. 
• Jeff has managed his companies through several periods of change and shifting business models. From a capital-intensive product offering, to streamlined subscription based model. From a single product category, to multiple categories focused on end-to-end solutions. From a single market focus, to a multinational focus.
• He has managed a wide set of technologies and platforms. Including publishing, data analytics, cataloging, CRM, Business Management Systems, On Board vehicle system networks and diagnostics, and e-commerce. 

Identifix, a Solera Company – Roseville, MN 2015

Managing Director

July 2015 – December 2015 

• Developed Strategic Plan with Operations and P&L Management. Team achieved +10% Annualized Revenue and EBIT Growth. Worked with Solera senior management team to complete privatization. 

ALLDATA, an AutoZone Company – Elk Grove, CA 2001 – 2015

President, ALLDATA, Managing Director ALLDATA Europe, Vice President AutoZone

November 2001 – April 2015

Technical Editor – Senior Vice President of Product Development

1990-99

• Market’s first digital source of Service and Repair Information. Drove the shift in strategic direction from 3rd party licensee to OEM Direct Consolidator. Increased Revenue 340% and EBIT margin from 4% to 58% under his leadership.
• To ensure long-term growth, developed new market and increase share of wallet strategies. Included multinational expansion with products and operations in Canada, Europe and Mexico. Expansion into Collision segment and channel. Expanded product categories with SMS and CRM platforms, Community Forum, Technician Hotline, Analytics, Mobile, and Diagnostics platforms. Developed operational improvement with next generation publication platform, increasing output by 6 times with 25% of the resources.
• Managed AutoZone’s e-commerce division from 2003-2008. Under his leadership they established a second-generation strategy resulting in a $25MM capital investment to improve the web, commerce, and catalog based assets.

iCARumba – Bothell, WA 1999 – 2001

Executive Vice President of Product Development

August 1999 – November 2001

• Part of team that developed automotive industry’s first CRM platform focused on helping auto repair shops capture new customers and retention of existing customers. Managed Product Management and Technology.